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Hannover Messe 2024 – Review by the Steel Supplier ABRAMS Industries®

Hannover Messe 2024
Review by the Steel Supplier ABRAMS Industries®

Once again, ABRAMS Industries® had a joint stand with ABRAMS world trade wiki at this years’ Hannover Messe 2024 from 22 – 26 April. There, we had the great pleasure of not only introducing our premium products to new faces but also finally meeting current customers in person!

Preparations for the Hannover Messe

The preparations for the fair began many months before 22 April, 2024. A team was assembled, transportation and accommodation were booked, the stand was planned, and, of course, we decided what to bring to the trade fair and what external items still needed to be bought.

The entire team gave their best and poured their hearts into it to ensure that the fair week ran smoothly. We are particularly proud of the promotional items that were especially designed so that every person who visited our booth could take home a little piece of ABRAMS®.

The ABRAMS®- Group Booth

Fortunately, this year we had the same booth as at the Hannover Messe 2023 – in Hall 17, number H23. This year, we had 30 square meters at our disposal, allowing us even more room to showcase our products.

Together with our COO, Nur H. Nezir, Mrs. Franke from our design team designed and arranged the stand to be utilized ideally by our team on-site.

Equipped with several advertising boards showcasing our products, there were also two screens to demonstrate both the Business Platform and our ABRAMS Steel Guide® in action to visitors.

The ABRAMS®- Group at the Hannover Messe 2024

For ABRAMS Industries® and ABRAMS world trade wiki, the HM 2024 offers the perfect opportunity every year to reach the right people. The priority of both companies is to ensure that our customers benefit from our products, and that we make their lives easier by doing some of their work for them. Thus, this trade fair provides us with the space to present our products to visitors in person, allowing them to immediately see the quality for themselves.

Our Impressions: Day 1 - 5

Hannover Messe 2024 – Day 1

On the Sunday before the trade fair, part of the ABRAMS® – Group team arrived to set up and prepare our stand. For the rest, Monday started very early from Osnabrück to Hannover to arrive on time and get familiar with the surroundings, as not everyone had been to the trade fair in the previous year.

We had been looking forward to this day for months and couldn’t wait for it to finally begin and to see all the all the preparations to bear fruit!

Our fantastic team gave their all from the very first moment and embarked on the industrial fair with high motivation to proudly showcase our products and answer visitors’ questions. It truly brought us great joy to meet so many new people.

Hannover Messe 2024 – Day 2

Day two of the trade fair week kicked off with the presence of our CEO Dr. Jürgen Abrams joining our team. He dedicated the entire day to actively support us, showcasing his profound knowledge as the founder of ABRAMS Industries® and ABRAMS world trade wiki, providing visitors with exceptional insights into both companies.

We were also delighted to welcome Gerrit Ahlers, Vice President & Director, Consulting Services of the German American Chamber of Commerce, on this day. We had the opportunity to personally introduce him to our products and discuss the upcoming German-American Business Forum on June 6th. Our COO Nur H. Nezir will be part of the panel, speaking about Marketing and Sales in the USA and their opportunities and challenges in a digital world.

Hannover Messe 2024 – Day 3

We couldn’t believe that the trade fair was already almost halfway over by this point.

At this stage, our team was perfectly coordinated. Some stayed at the booth to showcase our products to visitors, while the rest ventured through the different halls to find people who might be interested in our products and services. This often led to the most fascinating conversations with exactly the kind of people you wouldn’t typically meet.

We also had a visit of another member of the German-American Chamber of Commerce of the Midwest at our stand – Mark Tomkins, President and CEO of the chamber . Thank you for coming by to see us!

Our ABRAMS Steel Guide® was especially well received by people, which naturally delighted us immensely

Hannover Messe 2024 – Day 4​

On Thursday, something very special happened – the VdU – Landesverband Niedersachsen | Verband deutscher Unternehmerinnen e.V. visited our booth.

As part of the FEMWORX event during the fair, they welcomed members of their STEM commission and other regional associations, including our COO, representing both ABRAMS Industries® and ABRAMS world trade wiki.

We were extremely pleased to welcome the members to our booth and showcase our products to them. Many thanks to Anette Elias, Gerlind Rehkopf, Vera Peters, Dr. Dr. Dr. Jolanda Zeimer, Dagmar Schmidt and more for the visit!

Hannover Messe 2024 – Day 5

The Final Day – time to recap and, most importantly, say thank you.

On the last day of the industrial trade fair, our fantastic team gathered their motivation one last time to give it their all. Whether at the booth or in other the halls, it was evident that everyone enjoyed being there and meeting so many new people.

It’s one thing to communicate with customers and potential customers via email or phone, but quite another to see these people in person and witness firsthand how excited they get about our products.

At this point, we want to express a huge thank you to everyone who gave their best on-site to make this week so great: Danica Bergsieker, Zaklina Radulovic, Lisa-Marie Fricke, Lea Meyer, and Andrea Geers-Winkler from ABRAMS Industries®, as well as Stefan Frindert, Fernando Caeiro, Carmen Martín, Irina Gordeeva, Henrieke Bürmann, Karl Fonje, and Katrin Spreckelmeyer from ABRAMS world trade wiki.

Additionally, we could not have made it through this week without the support of our colleagues back in the office in Osnabrück, who actively helped us from there and had our backs!

Last but not least, a big thank you to our CEO Dr. Jürgen Abrams and our COO Nur H. Nezir, who gave their all to share their experiences and expertise with our visitors, and made this trade fair week possible.

We were truly delighted by every person who stopped by our stand – see you next year!

Hannover Messe 2024 Conclusion

ABRAMS Industries® impressed both national and international audiences with our wide range of Premium Steel, Premium Aluminum, Premium Tools, Premium Services, and our patented ABRAMS Steel Guide®. Meanwhile, ABRAMS world trade wiki provided previously unknown information about suppliers, customers, competitors, supply chains, and surprising insights into other companies.


Two-thirds of the visitors are involved in investment decisions and can thus have a significant influence on purchasing decisions, if not conclude deals independently. This speeds up the final purchasing process and ensures that we target exactly the people we want to reach.

Hannover Messe 2023 – Review

Last year, the Hannover Messe was also a great success for the ABRAMS® – Group – read all about it here.

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If you have any comments or questions regarding ABRAMS PREMIUM STEEL® products or this website, please do not hesitate to contact us.

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